Download E-books Franchising Dreams: The Lure of Entrepreneurship in America PDF

By Peter M. Birkeland

McDonald's. Blockbuster Video. couple of minutes Lube. Subway. Franchising has develop into an ever-present characteristic of the yankee panorama. One-third of the U.S. gross family product flows via franchises, and one out of each 16 staff is hired via one. yet how did franchising come to play any such dominant function within the American economic system? What are the day by day reports of franchisees and franchisers within the place of work? What demanding situations and pitfalls anticipate them as they stake their declare to prosperity? those are only many of the questions explored in Franchising Dreams, a documentary-like check out the frustrations and uncertainties that marketers face of their pursuit of the yankee dream.

Peter M. Birkeland labored for 3 years within the front-line operations of franchise devices for 3 businesses, met with CEOs and managers, and attended numerous alternate indicates, seminars, and expositions. All this firsthand event gave him exceptional entry to the hopes and aspirations of franchisees. His publication heavily lines various franchisees and follows them as their goals of wealth and independence buckle underneath the load of annoying logistics and contractual technicalities. via vast interviews and examine, Birkeland not just discovers what makes franchisees prevail or fail, he uncovers the problems in working a enterprise in line with a person else's approach and values. Bearing witness to a industry flooded with fierce opponents and depending on the inscrutable whims of shoppers, he uncovers the various demanding situations that franchisees face in making their companies succeed.

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