By Steven Kendall Holloway
By Peter M. Birkeland
Peter M. Birkeland labored for 3 years within the front-line operations of franchise devices for 3 businesses, met with CEOs and managers, and attended numerous alternate indicates, seminars, and expositions. All this firsthand event gave him exceptional entry to the hopes and aspirations of franchisees. His publication heavily lines various franchisees and follows them as their goals of wealth and independence buckle underneath the load of annoying logistics and contractual technicalities. via vast interviews and examine, Birkeland not just discovers what makes franchisees prevail or fail, he uncovers the problems in working a enterprise in line with a person else's approach and values. Bearing witness to a industry flooded with fierce opponents and depending on the inscrutable whims of shoppers, he uncovers the various demanding situations that franchisees face in making their companies succeed.